Chinese consumers place a lot of importance on blogs and BBS as methods of information exchange, social networking, product research, and commentary on brands and products. Younger consumers in China also show social status through technology and the purchase of high-end mobile phones, computers from brands with cache, and other devices that show wealth and awareness of technology.
Companies too are spending more on both software and hardware as they compete on the international arena.
Our technology practice focuses on helping clients understand how their target customers use technology, identify new growth sectors and opportunities, determine effective mediums for marketing, assess target account needs, analyze competitors, and how they can leverage that interaction to foster brand loyalty and bring the right products to market.
See our Thought Leader Position on New Social Media in China in BusinessWeek
Fortune 500 Technology Case Study