Media, Entertainment, and Tourism
China is experiencing sweeping changes in media, entertainment, and tourism. Chinese youth are spending close to 20 hours a week online, vastly more than their counterparts in the US and more than their Asian neighbors, often at the expense of television and other traditional media.
Chinese are also traveling more and seeking forms of entertainment that were unavailable to them a few years ago. Because of the changes in the way Chinese consumers spend their free time and seek information means that companies need to consider rethinking their strategies for reaching their target markets.
We provide clients with primary research to scout new avenues for growth and help to determine which sectors, regions, and target markets will be effective to enter. Additionally we develop strategies optimized for new media so that companies can effectively reach their target markets.
See our Thought Leader Position on New Social Media in China in BusinessWeek
Global Internet Portal Case Study