Chinese consumers consume over $6 billion USD worth of luxury items a year from clothes to cosmetics and jewellery, making them the 3rd largest consumers of luxury goods after Americans and Japanese. The growth is set to continue as there are over a quarter million millionaires and a 250 million strong emerging middle class that is seeking to enjoy a life of leisure.
Our luxury products practice helps companies uncover penetrating insights into China's luxury consumers to develop store roll-out strategies, understand what shopping environments consumers wants, effective loyalty and VIP cards, brand positioning, and marketing campaigns.
See our Thought Leader Position on Luxury Products and Consumer Insights in our commentary in BusinessWeek
Luxury Retailer Case Study