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Food & Beverage

Chinaí»s food and beverage industry continues to expand at a healthy pace, as sales in the sector have risen consistently at 10% per year for over a decade. As Chinese consumers have more disposable income to spend, their dining habits are changing, and they have a broader selection of premium Chinese and international dining options than ever before. They are eager not just for value, but also for richer dining and drinking experiences, and increasingly demand a high standard of service.

Our food and beverage practice focuses on helping our clients better understand and serve their target customers. We provide insight into consumer preferences and dining habits and help clients determine how to position themselves, what products to offer and how to best meet customersí» service expectations.

See our Thought Leader Position on the Chinese Consumer in our commentary in BusinessWeek

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