As China's capital markets mature, Chinese banks are internationalizing their practices and more and more foreign institutions are trying to decide what services and products to offer in China. Chinese consumers have become more sophisticated and demand more in both the number and quality of services and products offered by financial institutions.
Our financial services practice focuses on helping clients understand core target markets in China from multiple perspectives including what services and products Chinese consumers demand, what loyalty programs work, how to target core target accounts, how to implement effective marketing campaigns, and develop regional growth strategies.
See our Thought Leader Position on E-Commerce in China in our commentary in BusinessWeek
French Financial Services Company Case Study