China has the most internet and mobile phone users in the world. Traditionally, companies have relied on brick and mortar retail outlets to generate growth. However, bolstered by the increased use of payment options like credit cards, e-commerce is booming in China.
Our e-commerce practice helps companies develop strategies on how to use the internet to generate on-line sales, brand the company, and get closer to the consumer. In developing effective strategies, we consider diverse elements including managing consumers' service expectations, supply chain dynamics, trust factors, product selection and online consumer relations management to ensure that companies both gain new customers and maintain customer satisfaction.
See our Thought Leader Position on E-Commerce in China in our commentary in BusinessWeek
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