Consumer Packaged Goods
Our consumer packaged goods practice focuses on helping clients target Chinese consumers, identify new growth opportunities, and build long-term brand presence. Chinese at all socio-economic levels are consuming more and better food, soap, shampoo, cosmetics and other consumer products as they seek to live more leisurely lifestyles.
While consumer packaged goods are seeing rapid growth in China, companies need to focus on key points including product launches, advertising, regional growth strategies, and marketing communication to ensure that companies are reaching the right consumers and are developing a positive and sustainable perception of their brand.
Chinese consumers are vocal in their opinions of new brands so in addition to streamlining a strong national supply chain companies need to devote energy to brand image and managing retail points of sales.
See our Thought Leader Position on Understanding Chinese consumers in 2nd and 3rd tier cities in our commentary in BusinessWeek
Global Consumer Product Company Case Study