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Consumer Electronics

China has traditionally been thought of as a producer and exporter of low-end electronics products. However, with rising GDP, the growth of China's 250 million strong middle class and a surge in retail spending, China is emerging as an important consumer market critical to the continued success of global brands. As keen purchasers of cameras, mobile phones, TVs, and other high-end electronics, Chinese consumers are driving growth of even the largest firms.

Our consumer electronics practice focuses on helping companies better understand and reach their target consumers. We provide insight into consumer preferences and shopping patterns, and help clients build the right brand image and marketing communications strategy with which target them. CMR also helps clients improve operations through better cost and supply chain management, identify the most profitable sales channels for their products, and develop strategies for robust, long-term growth.

See our Thought Leader Position on Selling to Chinese Youth in our commentary in BusinessWeek

Top 3 Korean Conglomerate Consumer Electronics Case Study

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