In mature markets, many chemical companies pursue similar, predictable paths to improve their performance, with improvements incremental. In china, however, chemical companies must be prepared to utilize a wide range of mechanisms and strategies - from M&A to increased investment in R&D - to face the challenges of the rapidly developing China market, where the competitive landscape is constantly shifting due to the emergence of domestic producers, newly emerging supply chains, and the shifting needs of target accounts and end consumers.
Our chemical practice helps clients build corporate and business unit strategies to stay ahead in this evolving market. We help companies identify opportunities for growth, evaluate changing needs and purchasing motivations of key and target accounts, improve operations, procurement, and supply chain management to build profitable market positioning and marketing communications strategy for long-term success.
See our Thought Leader Position on the Importance of Safety Products in our commentary in BusinessWeek
Fortune 100 Chemical Company Case Study