CMR helps our clients gather and analyze the strategic market intelligence they need to make smarter decisions. CMR develops the actionable, strategic recommendations companies need to evaluate opportunities and understand consumer behavior in order to create long-term growth opportunities.
Our analysts utilize both qualitative and quantitative research methodologies to gain insights.
Some of the methods our analysts use:
l One-on-one, In-depth Interviews
l Custom Panels
l Mystery Shopping and Shop-alongs
l Online and Face-to-face Surveys
l Data Analytics and Big Data Interpretation
l Time Series Analysis
l Focus Group
l Home Visits and Ethnographic Studies
l Blog and BBS Analysis