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James, American, Analyst, BA History, Duke University

I graduated from Duke University with a major in Asian History and a minor in Chinese language. I grew up in Hong Kong, and after studying in Beijing in 2000 I became interested in coming back to China long-term. I spent two years in Chengdu before moving to Shanghai, where I filled a management role for China-focused business magazines. I joined CMR because I wanted to play a more active part in helping the companies I was talking to develop working strategies to address the challenges that China presents. CMR was a natural fit for me, as it offered the opportunity to expand my skill base and deepen my understanding of important trends in the marketplace. It also meant a chance to work closely with a talented and fast-moving group of people.

Recent Project Experience:

Global Coffee Chain-Product Development Strategy:Over a 3 month engagement initiated a product positioning study to evaluate consumer impressions of current and potential product lines and benchmark client's performance versus competitors in order to develop a competitor analysis strategy and a strategy for bringing new products to market

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