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CNN TV Interviews Shaun Rein

2008年8月11日

Shaun Rein Appears on CNN TV International to discuss Olympic Sponsorship. CMR found that 80% of Chinese consumers did not care who the official sponsors were. Shaun Rein argues that marketers need to analyze whether or not it makes sense to continue Olympic sponsorship for the 2012 London Olympics.

CNN TV Appearance by Shaun Rein

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