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CMR Interview with Peter O'Sullivan

2008年8月13日

CMR Interviews Peter O'Sullivan, DuPont Titanium Technologies Global Marketing Leader to gain insight into how DTT has achieved its significant success in China, its plans going forward, and the specific challenges and opportunities it expects to meet along the way in the latest edition of the CMR Business Quarterly Global Leader Interview Series.

DuPont Titanium Technologies (DTT) is the world's largest manufacturer of Titanium Dioxide (TiO2), a key ingredient in products from plastics to paper to coatings and paints. DTT has been in business serving these core markets with their branded product, Ti-Pure, for over 80 years. Over a decade ago DTT anticipated the shift in market focus from North America to emerging markets, specifically China, and was quick to invest accordingly. DTT has since established a world class presence in China , from its management teams to distribution networks, sales channels and facilities. Over the next five years, nearly half of total global growth in this market will come from China ; DTT's early move has not only given it a significant competitive edge, but will further solidify its position as industry leader worldwide.

DuPont has charged Peter O'Sullivan, Global Marketing Leader, to lead a team that manages the strategic direction for DTT offerings worldwide, including product development and marketing programs to drive international growth. A 24-year veteran of DuPont, Mr. O'Sullivan and his team are focused on growing DTT's current position of strength both globally and within China . CMR recently sat down with Mr. O'Sullivan to gain insight into how DTT has achieved its significant success in China , its plans going forward, and the specific challenges and opportunities it expects to meet along the way.

Click here to read the full interview with Peter O'Sullivan

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