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Chinese Consumers Like Safety

2007年12月7日

In his latest thought leader position for BusinessWeek, CMR MD Shaun Rein discusses the demand by Chinese consumers for safe and healthy products and how trust in foreign companies is at an all-time high. Shaun Rein discusses how MNCs can brand themselves in order to win the trust of Chinese consumers.

See CMR's Thought Leader Position in BusinessWeek

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