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Wall Street Journal Interviews Shaun Rein


The Wall Street Journal's Loretta Chao interviews CMR MD Shaun Rein about online marketing. Shaun Rein believes that many companies are looking at China as a long-term market and are keeping marketing budgets stable in China despite the financial turmoil. Importantly, Shaun Rein believes that marketers need to become more ROI focused and spend more on online marketing and in-store displays.

Wall Street Journal Article

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