CMR helps our clients gather and analyze the strategic market intelligence they need to make smarter decisions. CMR develops the actionable, strategic recommendations companies need to evaluate opportunities and understand consumer behavior in order to create long-term growth opportunities.

We have expertise in the following industries:

• Apparel
• Chemicals
• Consumer Electronics
• Consumer Packaged Goods
• Cosmetics and Beauty Care
• Financial Services
• Food & Beverage
• Hedge Funds
• Luxury Products
• Media, Entertainment, and Tourism
• Non-Profit and For-Profit Education
• Private Equity
• Retail
• Technology

We have functional expertise in:

• Branding
• Consumer Insights
• E-Commerce
• Marketing and Sales
• M&A
• Product Innovation
• Strategy

Case Studies

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Our analysts utilize both qualitative and quantitative research methodologies to gain insights. Some of the methods our analysts use:

• One-on-one, in-depth interviews
• Phone interviews
• Mystery Shopping and Shop-alongs
• Surveys
• On-line and library research
• Time series analysis
• Focus groups
• Home Visits and Ethnographic Studies
• Blog and BBS analysis
• Data-mining